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My design work tends to be information-driven, that is, I start with the desired result and build out from there so everything is aligned around a single goal. I believe that good design does not call attention to itself, rather, it frames ideas so that they are easily understood and affirmed.
Fifteen years as Creative Director for strategic marketing firm, developed and executed brand identity in all client-facing permutations (web site, Office templates, email newsletter, social media and more)
Visualized marketing approaches for clients including Microsoft, Dell, VMware and TiVo
Supervised redesign of Taiwan's leading English-language newspaper
Designed and produced interactive training materials for audiences ranging from IT admins to elementary students
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