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My design work tends to be information-driven, that is, I start with the desired result and build out from there so everything is aligned around a single goal. I believe that good design does not call attention to itself, rather, it frames ideas so that they are easily understood and affirmed.
credentials
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Fifteen years as Creative Director for strategic marketing firm, developed and executed brand identity in all client-facing permutations (web site, Office templates, email newsletter, social media and more)
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Visualized marketing approaches for clients including Microsoft, Dell, VMware and TiVo
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Supervised redesign of Taiwan's leading English-language newspaper
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Designed and produced interactive training materials for audiences ranging from IT admins to elementary students
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