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ZOOM COMICS

For ZOOM Marketing I developed a brand identity based on a generic stick figure that could act as an avatar for virtually any concept in presentations and collateral. I took it to an extreme when we needed a brochure for the DEMO conference...instead of the standard trifold I wrote and illustrated a 6" x 8" mini-comic, using the conventions of classic superhero stories, ads and letters pages to communicate ZOOM's messages and offerings. It proved popular enough that we did a revised and improved version to give out after the conference.